Regularly post about what’s going on and specials you have. Promote check-ins on Facebook and other social platforms to maximise your reach. Regardless of why people are getting in shape, they’re documenting and sharing their transformations with the world to see. #fitnessjourney regularly has over 10 million posts on Instagram. Your members taking mirror selfies and posting them on their social media channels like Instagram, Facebook and Twitter is something that you need to take advantage of as part of your fitness marketing strategy. Getting social is KEY to beating competitors This way, you can allocate your marketing budget to what’s most effective at pushing you closer to your sales and retention goals. Turning your marketing budget and campaigns towards digital channels, will enable you to get in-depth reports about reach, engagement, and conversions. Undertaking marketing activity without tracking its success is a bit like setting out to do a 10km run but forgetting to turn your Nike app on. Tracking the effectiveness of your non-digital marketing efforts and spend can be difficult. Here are 9 top tips for growing your gym through digital marketing. Taking advantage of digital to raise the effectiveness of your marketing is a great way to stand out and beat your competitors. The chances are more than 80% of them snap at least one picture of themselves or their gym buddies during their workouts and share those snaps on social media!ĭigital is really all around us, yet many fitness companies fail to harness the benefits of digital marketing to reach their target audience, costing them memberships, as well as brand exposure. This stage is rarely reached, and people tend to remain in the maintenance stage.If you’re a gym owner or responsible for marketing a gym, just take a few minutes to look around at the people who are working out right now. Termination : Your maintenance stage may have proven so successful that you have no desire to return to your unhealthy behaviors.Maintenance : You’ve achieved your behavior and are now sustaining it, intending to maintain the behavior change going forward.Action : You’re changing your behavior and intend to keep moving forward with that behavior change.Preparation (Determination) : You’re ready to start taking steps to change your behavior within 30 days and may even begin to take smaller steps forward, sooner.Contemplation : You start to think about the pros and cons of changing your unhealthy behavior and intend on starting your change in the foreseeable future.You likely underestimate the pros of changing behavior and place too much emphasis on the cons. Precontemplation : You’re potentially unaware of your problematic behavior and don’t intend on taking action in the foreseeable future.If the first step of your resolution is to just do it, what’s the probability of it being conquered? If the first step of your goal is to create a plan and get prepared rather than just diving in, your resolution is more likely to stick.įor example, if your goal is to lose weight and the only step in your plan is simply losing weight, what’s your realistic probability of success? Alternatively, if your goal is to lose weight and you have a 5-step strategy that includes: talking to your doctor, setting a goal weight, concocting a meal plan, creating a workout schedule, checking your weight once a week, and additional steps to help if/when you backtrack, you’re likely setting yourself up for success.Īccording to the transtheoretical model ( or Stages of Change), there are six stages you’ll pass through before you create a change in your life: But more important than accomplishing the goal is creating a plan in order to achieve that goal. (FYI: More than half of all resolutions fail.) Whether it’s a lack of willpower, resources, or good timing, some goal-setters simply don’t want to change their lifestyles until they’re ready ( which usually isn’t January 1st ).Īs for the inexperienced resolutioners’, the perspective is that if they set a goal to start on January 1st, it’ll magically come true. If you’re in the camp that disavows New Year resolutions, it’s likely because you’ve failed at conquering them in the past. Whether or not your 2022 mantra is “ New Year, New Me,” it’s hard to deny that a new year can feel like a wiped slate and inspire you to reflect. There are two camps when it comes to resolutions: either you set a few goals for the year, or you proudly claim that you don’t.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |